Why would I want to give up eating non-kosher? When kosher food is as accessible, tasty and affordable as McDonald's, then I'll start to keep kosher. Until then, I'll be clinging tenaciously to treif.
This tongue-in-cheek argument reminds me of the tone of so many of the 150+ talkbacks to the recent article in the Jerusalem Post called American aliya - an exercise in futility
The essence of the article is that, since mass aliyah from America does not look like it's in the cards, the efforts of the Jewish Agency and Nefesh b'Nefesh are nothing more than an expensive waste of time. The talkbacks are full of comments about everything that's wrong with Israel and why life in America is so good for Jews.
Perhaps some people are just not meant to make aliyah.